Like all great football clubs Ashridge Park have a long and rich history, and a loyal fanbase reaching far beyond the town limits of Wokingham. Many generations of players have passed through our club working with an impressive list of managers to hone their skills on the pitch and their character as young people, growing into adults whilst holding dear the values of our great club.
We do of course strive to move with the times and consistently aim to build and advance upon our already impressive history. With this in mind we have worked extensively with players, parents, the committee and an award winning design and branding team to look at a new, a refreshed, evolved identity through a redesign of our club badge.
We have shortlisted 3 designs to now put to you, our players, parents and guardians to look at and choose your favourites.
Badge A
With this design we have looked at an evolution of the current Ashridge Badge. Our identity is of course very important to us and emotive to many, so it is a respect to our history that we have looked at cleaning up and modernising our existing club badge.
The main concept is incorporating the existing graphics with an encompassing roundel.
All elements are retained from the previous, with the overall layout being simplified.
Badge B
With the design of Badge B we have looked at incorporated symbols and elements representing our town, Wokingham, and our home, St Crispin’s School.
The introduction of yellow and green and backgrounds to two of the inner quarters nod to both the school and the town, the acorns being inherent with Wokingham (Oakingham as was) through the town flag and coat of arms. We have also retained the original Ashridge Park gates, and introduced the team stripes to gel the whole design to the club further.
Badge C
Badge C further evolves our clubs identity and our bonds to the town as well as St Crispin’s.
Adding white highlights within the main roundels lightens the overall graphic, the inclusion of oak leaves and acorns represents Wokingham, the original Ashridge Park gateposts are retained but with footballs as finials, and the inclusion of an ‘Ashridge Stylised’ depiction of the wonderful Grade Two Listed St Crispin’s Tower as a focus linking us to our home ground at the iconic field of dreams.
Voting closes on Friday the 16th of July 2021 at 17:00 hrs GMT.